When it comes to marketing, split testing is the foundation of nearly every campaign. And if it’s not, it should be.
Split testing allows marketers to experiment, test, and optimize based on what the data is saying is working, and what’s not. This is a significant shift from the “Madmen” days where the genius ideas were executed with minimal testing. Today, it’s all about the data.
So split testing is standard practice in marketing now, what’s the next new big thing? The human body.
Gathering data on the human body and optimizing based on the results is known as “biohacking” and the trend has been picking up serious steam in recent years.
So, is this another fad? Or should entrepreneurs take notice?
Here are three reasons why entrepreneurs should care about biohacking:
1. How you feel impacts productivity
As entrepreneurs, it’s our job to always have a strong desire to improve every single day.
When I first heard of the concept behind biohacking, it made sense to me. In the past few years, I’ve realized how much my personal health affects my mood which directly impacts my output and productivity.
This is why, for example, companies are investing to optimize things like the color in their offices, which according to a study by the University of Texas can have a major impact on personal productivity.
Doing these color tests or any other type of experiment requires a controlled experiment so the results can be monitored and split tested. This is where the idea behind biohacking comes into play.
Doing different experiments on your body isn’t enough–and I’m not endorsing anything dangerous. The tests and experiments need to be carefully monitored and optimized based on what the data is saying.
2. Technology is finally there
In the past, technology wasn’t advanced enough to provide actionable data.
But today, that’s changed. There have been some significant technological advancements that now make biohacking much more viable and interesting to a more mainstream audience.
Companies like 23andMe, for example, provide direct-to-consumer genetics that with a little more than a saliva drop, can provide consumers with more access to personal health data than ever before.
Another company, Spire, acts as a “mindfulness” tracker that monitors your heartbeat to determine when you may be feeling stressed which then sends you a reminder to calm down.
Ten years ago, services like these may have existed but would cost thousands of dollars and require professional setups and in person visits. Today, it’s being done for hundreds of dollars direct to the end consumer.
3. If you aren’t doing it, you’ll fall behind
Somewhere out there, a competitor is frantically searching for ways to give themselves an edge to overtake your business.
Slowly, entrepreneurs will begin to realize that, if they can simply find ways to double their own personal output, they could drastically improve the efficiency and output of their organization.
While biohacking results and methods will be debated, the fact is that if you aren’t focused on improving your own performance, there is a chance your competitors are. And as a business owner, this is what should scare you.
Biohacking will continue to grow in popularity and with that growth, we can expect the controversy to rise as well.
In the past few years, for example, “smart drugs” have become more and more common amongst entrepreneurs and executives. However, that doesn’t mean they are necessarily safe. Fusion news director Kevin Roose detailed his experiments with smart drugs, and concluded his testing by stating:
After a month of testing nootropics, I’m not ready to commit to them permanently. They’re simply too untested, and while “move fast and break things” might be a good approach to building software, it’s not what I want for my brain.
As the debate continues on, this is a trend that every entrepreneur should be closely following. After all, what founder wouldn’t be interesting in drinking the blood of someone younger than them to improve their performance?